Nancy Conrad - Women's 5k Classic
Nancy Conrad is Managing Partner of the Lehigh Valley Office and Chair of the Higher Education Group. Her bio is available here.
The Women's 5K Classic is an all-volunteer organization that started in 1993 and is the largest all-female 5K in Pennsylvania. The W5K raises funds for research and programs that support breast cancer and women’s fitness in the Lehigh Valley.
As a leader in the organization, I wanted to run the 5K. To train for the run, I joined a women’s running program and began to run with a diverse group of women several times a week. After successfully completing the 5K, we continued to meet and, over time, we became friends. During our mid-run conversations, we learned about each other’s personal and professional lives.
Based on our running (and conversations), one of the women asked if I would meet with her good friend, a CFO at a local college, who wasn’t satisfied with their current counsel. This referral from my personal connection led to a productive meeting with the CFO and I was retained by the college. Today, that college is one of my largest clients. You never know where you might acquire new business.