Stadium Goods Opens Pop-Ups Inside Fred Segal and Neighborhood Goods Stores
Stadium Goods, a firm client and premium sneaker and streetwear marketplace specializing in new and deadstock products, has opened a number of pop-up stores across the U.S. that will run through early 2020. One of its most notable locations is inside Fred Segal's flagship store on Sunset Boulevard in West Hollywood, California. Additional stores featuring rotating displays of Stadium Goods sneakers and streetwear include more Fred Segal locations as well as Neighborhood Goods' 14,000-square-foot space in Plano, Texas.
Partner Randy Friedberg, who has acted as outside general counsel to Stadium Goods since its inception, negotiated the contracts with the retailers hosting the pop-up stores on Stadium Goods' behalf.