White and Williams Represents Boathouse Capital in Investment in Finch
White and Williams represented Boathouse Capital (Boathouse) in its recent growth investment in Salt Lake City-based Finch, a paid digital media automation platform for marketing professionals. In the transaction, Boathouse provided Finch with working capital financing in return for warrants in the company. The capital invested by Boathouse will be used by Finch to drive product development, marketing and sales and general company growth.
Finch takes advantage of artificial intelligence (AI) to automate manual processes and improve the decision making for paid advertising on Google, Bing, Yahoo, and Amazon, among others. Using AI to optimize paid marketing/advertising spend, the Finch platform allows users to accurately allocate their marketing spend knowing that they will get a strong and predictable return through various marketing channels. By investing in the growth of Finch, Boathouse will be in the forefront of the eCommerce and lead generation advertising space.
Corporate partner Ryan Udell and Finance partner Jennifer Santangelo led the White and Williams team, consisting of Corporate associate Pat Devine and Finance associate Pat Haggerty.