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Trademark Selection and Clearance 101

Lawline Webinar | February 15, 2017

Randy Friedberg, partner in the Intellectual Property Group, reviews the art and science of the numerous factors to consider when determining the strength of a trademark and evaluating the chances of receiving a registration. The course also offers practical steps on how to best conduct clearance searches and evaluate the likelihood of confusion with other marks in the marketplace.

Learning Objectives: 

  • Grasp the fundamentals of what a trademark is and how it is used
  • Become familiar with the trademark strength spectrum and how to select the best possible trademark
  • Understand how to engage in the search process, both in-house and via a commercial company
  • Learn how to assess threats to registration and use through analyzing a clearance search
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